Thursday, March 03, 2005

Best Day to Send An E-mail - Monday!

This new study by ExactTarget says that Monday continues to be the best day to send an e-mail. Mondays have the higest open and click rates of the week.

Have you found this to be true?
When do you send your e-mail campaigns?
How can we use this information to our advantage?

Click here to read the report by DMNews.


Blogger Trevor O'Donnell said...

I’ve been popping in to this “blog” occasionally hoping to see some activity, and am disappointed to find that it isn’t picking up steam.

This is a great idea that could become a galvanizing force in the arts marketing community, not to mention a powerful marketing tool for the Arts & Business Council, but so far it is not really a blog, which could explain why nothing is happening.

A blog is a journalistic medium where the blogger or bloggers post news stories or opinion pieces. The discussions that ensue are stimulated by the readers’ reaction to the news, or by their response to the opinion of the editorial blogger. The most successful blogs are the ones where stimulating, and sometimes controversial, issues are raised daily to foster vigorous ongoing dialogue.

It is fairly obvious that the relative effectiveness of Monday email deployments isn't getting folks excited enough to contribute.

May I recommend that, if you choose not to generate the blog entries yourself, that you solicit help from the arts marketing community and ask “guest bloggers” to post items of interest for you?

I'm sure there are plenty of folks who could be counted on to make worthwhile contributions — and many others who would gladly join in a more interesting discussion.

9:30 AM  
Blogger el CID said...

Well, I'm down for blogging in it. I am a professional art marketer and have started a series of websites for online marketing of art.

To comment on the specifics of this blog, yes, I have found that Monday, followed by Tuesday, hit harder than other days for email marketing.

4:49 PM  

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