Friday, March 11, 2005

KAISER STUDY DOCUMENTS CHILDHOOD MEDIA SATURATION

WASHINGTON (AdAge.com) -- The typical American schoolchild now spends more time engaged with media each week than the average adult spends working full time in that same period, according to a new study by the Kaiser Family Foundation.

Found this breakdown interesting:

Overall, the study found that during a typical day, typical 8- to 18-year-olds do the following:

81% watch TV
74% listen to radio
68% listen to CD/tape/MP3
54% use a computer
47% go online
47% read a magazine
46% read a book
41% play console video games
39% watch videos or DVDs
35% play handheld video games
34% read a newspaper
21% watch prerecorded TV
13% go to a movie

Link to AdAge.com article.

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