KAISER STUDY DOCUMENTS CHILDHOOD MEDIA SATURATION

WASHINGTON (AdAge.com) -- The typical American schoolchild now spends more time engaged with media each week than the average adult spends working full time in that same period, according to a new study by the Kaiser Family Foundation.

Found this breakdown interesting:

Overall, the study found that during a typical day, typical 8- to 18-year-olds do the following:

81% watch TV
74% listen to radio
68% listen to CD/tape/MP3
54% use a computer
47% go online
47% read a magazine
46% read a book
41% play console video games
39% watch videos or DVDs
35% play handheld video games
34% read a newspaper
21% watch prerecorded TV
13% go to a movie

Link to AdAge.com article.

Benefits of Arts Funding Questioned

From National Public Radio
by Elizabeth Blair

Morning Edition, March 10, 2005 · For many years, arts advocates have argued for the link between well-funded museums, theaters and other arts outlets and the health of local economies. They tout the impact that the arts can have on cultural tourism and urban revitalization. But a new study questions these assertions.

Click here for the full radio report.

Best Day to Send An E-mail - Monday!

This new study by ExactTarget says that Monday continues to be the best day to send an e-mail. Mondays have the higest open and click rates of the week.

Have you found this to be true?
When do you send your e-mail campaigns?
How can we use this information to our advantage?

Click here to read the report by DMNews.