KAISER STUDY DOCUMENTS CHILDHOOD MEDIA SATURATION

WASHINGTON (AdAge.com) -- The typical American schoolchild now spends more time engaged with media each week than the average adult spends working full time in that same period, according to a new study by the Kaiser Family Foundation.

Found this breakdown interesting:

Overall, the study found that during a typical day, typical 8- to 18-year-olds do the following:

81% watch TV
74% listen to radio
68% listen to CD/tape/MP3
54% use a computer
47% go online
47% read a magazine
46% read a book
41% play console video games
39% watch videos or DVDs
35% play handheld video games
34% read a newspaper
21% watch prerecorded TV
13% go to a movie

Link to AdAge.com article.

Benefits of Arts Funding Questioned

From National Public Radio
by Elizabeth Blair

Morning Edition, March 10, 2005 · For many years, arts advocates have argued for the link between well-funded museums, theaters and other arts outlets and the health of local economies. They tout the impact that the arts can have on cultural tourism and urban revitalization. But a new study questions these assertions.

Click here for the full radio report.

Best Day to Send An E-mail - Monday!

This new study by ExactTarget says that Monday continues to be the best day to send an e-mail. Mondays have the higest open and click rates of the week.

Have you found this to be true?
When do you send your e-mail campaigns?
How can we use this information to our advantage?

Click here to read the report by DMNews.

Twixsters?!?!?

"Grow Up? Not So Fast"
Time Magazine cover article: Jan. 24, 2005
by Lev Grossman

"The years from 18 until 25 and even beyond have become a distinct and separate life stage, a strange, transitional never-never land between adolescence and adulthood in which people stall for a few extra years, putting off the iron cage of adult responsibility that constantly threatens to crash down on them. They're betwixt and between. You could call them twixters...."

Do you know this group? Do they come to your events? How would you market to them?

New Museum Launch - Needs Help!

Tricia from the Telfair Museum in Savannah, GA writes:

"The Telfair Museum of Art is the oldest museum in the south and we are soon opening (Oct 2005) a new 64,000 sq ft building to house our 20th century and beyond collection. I guess what I am looking for is any suggestions you would have to get this building recognition outside of Savannah, GA. The internationally recognized architect is Moshe Safdie, and the building he designed is a piece of art in itself. It was also quite the controversy to get a new building built in the historic district of Savannah, GA and it almost was never a reality. But here we are with our new building on the verge of being finished, with in steps of one of our current buildings - the 1819 former Telfair home converted into an art museum in 1886, the Telfair Academy of Arts & Sciences. I would be happy to provide more details if interested, but I would appreciate any assistance or suggestions that you may have to help create a huge "buzz" for this building. "

Welcome to the Blog!

Blog? - it's short for web log.

We've set up this site to encourage arts marketers to share in open discussion. I (John Copeland) will serve as moderator where we will post news, encourage conversation and hopefully be able to pass along some valuable information.

Let me know what you think - and check back for updates!